Tracking & Analytics

Tracking and Analytics have to be one of the most underrated and underutilized aspects of digital marketing.  So many businesses throw money at big, expensive websites and tons of ads and wonder why they are not seeing equal results.  Without proper tracking of traffic, goals, events, and sales, your marketing efforts are equivalent to putting a trained athlete in an obstacle course BLINDFOLDED! It doesn't matter how strong, fast, or resilient that athlete is if they cannot even see the course.  Most of your marketing efforts are going to waste without seeing where you are heading, the results from past efforts, and understanding how to improve.  

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That's not to say that you will make $0 from your efforts, but you are missing out on huge opportunities for one reason: you do not see them. By simply implementing a system of tracking and analyzing your efforts, you will see the results from your efforts multiply with each optimization.